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Last Updated: August 5, 2023
The terms of this policy cover all of The Back Wall consumers throughout Australia.
YOUR RIGHT TO CONTROL HOW YOUR PERSONAL INFORMATION IS USED
Put simply; You have the right to make requests regarding your personal information. While these rights may vary based on your residency, we strive to allow you to control how your personal information is used.
These rights vary depending on where you reside. But we will make reasonable efforts to honour your request, even if your country or state does not require us to do so. If you ask us to delete or stop using your personal information, we may not be able to honour that request if the information is required to process your payments or returns, fulfill your order, or comply with tax, audit or regulatory requirements.
To submit a request for access or deletion of your personal information, please contact us via email (firstname.lastname@example.org), text or phone (0479133241) to make any requests related to your personal information.
Put Simply: We collect information about you such as your contact information, payment information, demographic information, shopping preferences and information about the devices you use to shop online.
We do not knowingly collect personal information directly from children under the age of 13 without parental consent. Our websites are general audience sites and are not specifically targeted to or intended for use by children.
We need to collect personal information in order to provide the products and services you request. If you do not provide the information requested, we may not be able to provide you with these products and services.
What information do we collect? We may collect:
Put Simply: We collect information about you in a variety of different ways as you navigate through and interact with our Website.
We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of our site users who have a particular telephone area code.
Put Simply: Cookies are little bits of computer code that collect data by tagging along with you while you browse, but most importantly they allow us to provide you with the best browsing experience possible.
Most websites, including ours, wouldn’t work very well without certain cookies. They allow us to prevent crashes, display information, fix bugs, and ensure the security of our site (and your account). These types of cookies are often called “strictly necessary” cookies. Because they are needed for our site to work, we don’t provide you with an ability to opt-out of these cookies. But you can remove them by using your browser settings. Keep in mind that certain features of our site may not be available to you.
Some cookies provide important services but are not strictly necessary for our website to work. These cookies use information about your interactions with us so we can suggest clothes and special offers for you. If your shopping is interrupted, they remember where you left off and send you reminders that you truly deserve that new outfit. These reminders might be sent to you in an email, on social media or while you’re browsing another website or on another device. We think these cookies are useful and will make it easier for you to shop with us. But you might disagree. If so, you can tell us not to use certain cookies by using the opt-out tools we have placed on our e-commerce websites. These options vary by geographic region.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Your Choice.
The Back Wall and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our website, and to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.
Put Simply: We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. Which result in a combination of any or all of the information that we collect or obtain. Examples of how we use information include:
Where possible, we will allow you to interact with us anonymously. However, to perform many of our services and functions we may need your name and contact information.
Put Simply: We may share your personal information with our affiliated companies and brands, with third parties who provide services to you or us, with promotional partners, with social media companies, or with other third parties as needed to carry out our business, or comply with a legal obligation.
Non-Personal Information. We may disclose aggregated information or other information that does not identify any individual without restriction.
Put Simply: We want you to be comfortable with the information we collect and use, therefore, we strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
You can review and change your personal information by logging into the Website and visiting your account profile page.
You may also send us an email at email@example.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Under circumstances, you have the right of access, rectification, erasure, restriction of and objection to processing of Personal Information, the right to data portability, the right to withdraw any consent at any time without affecting the lawfulness of processing based on consent before such withdrawal and the right to lodge a complaint with a supervisory authority.
To invoke your rights please refer to the contact information under Contact Information.
Unless specified otherwise, Personal Information requested when using the Platforms are voluntary, which means that it is not a statutory or contractual requirement, or a requirement necessary to enter into a contract. Users are free not to provide such Personal Information without consequences to the availability or the functioning of the Platforms or the Services. Where the provision of Personal Information is mandatory, such a requirement is stated. In that case, failure to provide such Personal Information may make it impossible for the Platform(s) to work properly or for us to provide any Services to you.
The Back Wall does not conduct any automated decision making through or for the Platforms or Services, including profiling.
Put Simply: We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The Back Wall is fast becoming a global company with a global footprint, but the majority of the Personal Information that we collect is stored in Australia. Your personal information may be subject to the laws of the countries in which it is stored or used. By providing us with any personal information, you understand that your information may be transferred, processed, or stored outside of your country of residence, which may have a different data protection regime from the country in which you reside. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your personal information. Non-US based customers can read more about this topic below.
Personal Information that is generated through the use of the Platforms may be stored on locations other than where it was initially collected. When transferred, we will ensure this policy and applicable laws and legislations, such as the GDPR, the United Kingdom Data Protection Act of 2018, and the Australian Privacy Act, are complied with. Where applicable, you may obtain a copy of the applicable safeguards. Please consult our Data Protection Officer for more information.
We will retain your personal information for as long as needed to provide the service to you (for example, as long as you have an online account with us) or as needed to fulfill our own obligations, such as preventing fraud, meeting regulatory requirements, resolving disputes, improving our services or maintaining security, and in each case, as consistent with applicable law. We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.
We do our best to provide you with a safe and convenient shopping experience. We have put in place a wide variety of technical and organizational security measures to help protect you and the personal information we collect about you. Please note that we will never email you asking for account information like your username, date of birth, credit card information, or other personal information. Finally, we will never email you with attachments that can be opened. If you received a suspicious email that appears to be from us, please contact us.
We are not responsible for, and this policy does not address, the privacy practices of other third parties, such as Facebook, Apple, Google, Microsoft, or any other app developers, social media platforms, operating system providers, wireless or telecommunications service providers, or device manufacturers. The inclusion of a link on our services does not imply an endorsement of the linked sites or services by us or our affiliates.
Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through our services or otherwise to us.
Attention: Privacy OfficerThe Back Wall11 Ernest Place, Crows Nest, 2065, NSW
Please note that other departments of The Back Wall also receives a copy of your message via this email address. We aim to respond within 30 days from the date we receive privacy-related communications.
If you are a resident of Australia and are not satisfied with our response, you may also lodge a complaint with the Office of the Australian Information Commissioner by telephone: 1300 363 992 or email: firstname.lastname@example.org.
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